Patient-Centric Healthcare Content That Connects
I create evidence-based, empathy-driven patient-centric content for healthcare organizations, agencies, and patient advocacy groups. My work is medically reviewed, HIPAA-compliant, and crafted to improve health literacy while building trust between patients and providers.
What makes my approach different: 20 years as a Standardized Patient gives me lived insight into effective patient communication, while my PhD in narrative studies ensures content that resonates across diverse audiences.
Below are samples organized by content type. For rates and availability, view my services page.
Patient-Centric Healthcare Content
I specialize in patient education articles, patient stories, and thought leadership that reduces anxiety, improves health literacy, and builds trust. My content is evidence-based, medically reviewed, and written with Plain Language principles.
Title: Using Empathy as a GEO Strategy
Type: Thought Leadership
Challenge: Healthcare organizations need content that resonates with patients AND performs well in AI-powered search. This article explores how patient-centric content serves both goals.
Approach: Strategic analysis of the intersection between empathy-driven communication and modern search optimization. Demonstrates understanding of both patient needs and digital discoverability.
Why it matters: Shows ability to think strategically about content positioning, not just execution. Healthcare organizations need writers who understand the “why” behind patient-centric content.
Published: LinkedIn, February 2026
Title: What Could a Low White Blood Cell (WBC) Count Mean If You’re Not Feeling Sick? (It’s Not Always Cancer)
Type: Patient Education Article
Challenge: Patients receiving low WBC test results often panic, assuming they have cancer or a serious illness. This article reassures anxious patients while guiding them through possible benign causes.
Approach: Medical literature review → Plain-language translation → Clinical review by Associate Professor of Medical Physiology → Evidence-based citations from medical textbooks and peer-reviewed journals
Result: Medically reviewed article confirmed as “very accurate and fully supported by literature” by Dr. Ahmed Bokhari, MBBS, MPhil, Associate Professor of Medical Physiology
Published: michaeljungwriter.com, February 2026
[Read the article →]
Title: My Struggle with Debilitating Eye Floaters: How a Vitrectomy Got Rid of My Floaters
Type: Patient Story (First-Person Narrative)
Challenge: Create an authentic patient narrative that balances medical accuracy with emotional resonance.
Approach: Personal lived experience → Medical background research → Emotional journey mapping → Outcome focus. Written from genuine patient perspective (not hypothetical scenario).
Why it matters: Demonstrates ability to craft patient stories that feel authentic—because they are. Shows how my Standardized Patient experience translates into understanding patient communication needs.
Published: michaeljungwriter.com, January 2026
Healthcare Marketing & Strategy
10 years of creating digital marketing content lets me develop healthcare content that drives engagement, builds brand authority, and reaches target audiences. These samples demonstrate strategic thinking and marketing expertise that supports patient-centric content creation.
Title: Email Marketing for Dentists
Type: Healthcare-specific marketing strategy guide
Published: Constant Contact, January 2026
Title: Achieve Better Results with Patient Outreach
Type: Healthcare-specific patient outreach guide
Published: Leadsquared, December 2023
Title: Compliance and Regulation: How ClearVoice Handles Content in Highly Regulated Industries
Why it matters: Covers the importance of HIPAA compliance when creating content for the healthcare industry
Published: ClearVoice, April 2025
Title: Cultural Intelligence and Growth Audiences: The Future of Marketing Strategy
Why it matters: Relevant to diverse patient populations
Published: ClearVoice, October 2025
Title: B2B Content vs. B2C Content: How Do Their Content Strategies Differ?
Why it matters: Covers strategic marketing thinking
Published: ClearVoice, June 2023
Feature Stories & Interviews
I conduct interviews, extract compelling quotes, and craft narratives that bring subjects to life. These samples showcase my interviewing and storytelling skills, which are directly applicable to patient stories, provider profiles, and case studies.
Title: SP Spotlight: Rex Lamb
Type: Standardized Patient profile article
Published: Creighton University Health Sciences, July 2025
Title: Q&A with Freelance Voice Over Artist Becky Jo Harris
Type: Q&A-style interview
Published: Moxie, September 2025
Title: Cultural Blend: Learning and Caring
Type: Healthcare Partnership Feature Story
Published: ASU College of Nursing & Healthcare Innovation, Winter 2007
Long-Form Content & eBooks
I create comprehensive long-form content including white papers, guides, and eBooks. While this sample focuses on a non-healthcare topic, it demonstrates my ability to develop structured, reader-friendly long-form content—a skill directly applicable to healthcare white papers, patient education guides, and comprehensive resource materials.
Title: Make $1000+ A Month Selling Used Books Online WITHOUT Amazon
Type: eBook
Note: 158 positive reviews on Amazon demonstrate reader engagement and content quality
Published: Sell Books Fast Online, February 2019
Ready to Discuss Your Healthcare Content Needs?
Whether you need patient stories that humanize your brand, education articles that improve health literacy, or strategic content that drives engagement, I’d love to help.